GAME-CHANGING IDEAS
What if we made it bigger? What if we made it from multiple materials? What if we created a new material or replaced the dimple with a hexagon? For more than a quarter century, Callaway Golf has asked questions like these to challenge the status quo and move beyond conventional thinking to a place called better.
Big thinking is what drives our innovation and technology. This maverick, no-holds-barred quest for innovation was a trademark of our Founder, Ely Callaway, and it’s a tradition that lives on in the game-changing Callaway Golf products and services of today. Without asking the difficult questions, we would never have brought you revolutionary breakthroughs like S2H2, the original Big Bertha Driver, Fusion Technology or HEX Aerodynamics, to name just a few.
Sure there have been doubters. Some even laughed. Back in the early 90s, who ever thought a big–headed driver named Bertha would transform the most-feared club in the bag into the most-loved? Who imagined playing a golf ball with hexagons instead of dimples, or teeing up a square-headed driver made of multiple materials? We did. And every day, we still ask the big questions that lead to new innovations, advanced technologies and more ways to help every golfer become a better golfer.